I have a marketing research proposal due.
I need the following below.
· Clear statement of the intended contribution(s), both theoretical and substantive.
· Background, including a brief review of relevant literature and how the proposed research will provide a novel and interesting contribution.
· Motivation and research questions, including a statement of the specific research question(s) that will be addressed, why they are important and interesting, and what the researchers expect to learn from answering these questions.
· Research design and methodology, including a detailed description of study design, data sources/collection procedures, experiments to be run (if applicable), modeling techniques to be used (if applicable), and any other relevant details. Methodological details will play a crucial role in the evaluation process, and the proposed research should be feasible.
The form of the proposal is as follows:
1. Title Pageincludes the title of the project from the RFP, the names of the prepares of the proposal, and contact information who the proposal is being prepared for and the date
2. Background of the Problem including literature review
3. Statement of the Research Objectivesusually stated in the RFPif not they must be determined as described
4. Study Designa statement of how the data will be gathered and who will be sampled and the sample size
5. Areas of Questioningnot found in all proposalshowever, it may be helpful and is a tentative list of survey topics based on the research objectives
6. Data Analysiswhich techniques will be used to analyze the data
7. Personnel Involvedprovides a list of all people involved in the project and short vita of each (You may enter a place for this on your paper and say that details will come later)
8. Specifications and AssumptionsIf you have any. If not, you may say that they will be discussed with the potential client.
9. Servicesspell out exactly what the research supplier will do (or you may enter a place for this in the paper and say that the details will come later)
10. Costspecify the cost and payment schedule (You may estimate this or you may enter a place for it in the paper and say that it has yet to be determined).
11. Timingstate when various phases of the project will be completed
12. Reference page
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